Erin Bushinger Joins Standard Heating, Cooling, and Insulating as Vice President of Marketing

MARCY, N.Y — Standard Heating, Cooling & Insulating, is excited to welcome Erin Bushinger as the new Vice President of Marketing. With over 18 years of experience in communications and marketing, Bushinger brings a wealth of expertise from her successful terms in the cybersecurity and healthcare industries.

“I am thrilled to join a forward-looking company like Standard that positively impacts people’s lives every day. I look forward to helping elevate the brand and solidify our position as the go-to heating, cooling, and insulating company in our markets,” said Bushinger.

As the new Vice President of Marketing at Standard, Bushinger will lead the development and execution of comprehensive marketing strategies aimed at increasing brand awareness and customer engagement. She will oversee multi-channel campaigns across digital, print, and social media while managing market research and competitive analysis to maintain Standard’s edge in the heating, cooling, and insulation sectors.

Prior to joining Standard, Bushinger served as the Director of Communications & Marketing at Assured Information Security (AIS) and held key roles at Mohawk Valley Health System.

She holds a bachelor’s degree in public relations from Syracuse University and a master’s in information design and technology from SUNY Poly. Her achievements include being recognized with the Central New York Business Journal’s 40 Under 40 Award in 2018 and graduating from Leadership Mohawk Valley in 2020. Erin is also actively involved as a board member and Marketing Committee Member for the United Way of the Mohawk Valley.

“Erin’s strategic vision and proven leadership will be instrumental as we continue to innovate and grow. We are confident that her expertise will enhance our marketing efforts and strengthen our brand presence.” Said Jenn Keida, CEO/President, of Standard.

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For more than 95 years, Standard has provided insulation, heating, cooling, air purification, and home testing services to customers in the Mohawk Valley and Capital Region of Upstate New York. Committed to being the region’s go-to comfort provider, Standard focuses on cutting-edge technology and innovative solutions that ensure a complete and thorough understanding of the whole home. Standard is proud to be setting the standard in home performance—delivering quality solutions, honest service, and lasting comfort.