James Rella Joins Standard Heating, Cooling, and Insulating to Lead Sales for the Albany region 

MARCY, N.Y — Standard Heating, Cooling & Insulating, is proud to announce the recent hiring of James Rella as Sales Director for the Albany region. With 17 years of extensive experience in sales and a strong background in delivering exceptional customer service, James brings a wealth of expertise and leadership to his new role.

In his new role, Rella will oversee all sales activities in the Albany market, drive growth, and foster relationships with clients and partners. His strategic vision, sales strategy development, and dedication to exceeding customer expectations make him a valuable addition to Standard’s leadership team and are expected to further strengthen Standard’s position as a trusted provider of high-quality HVAC solutions in the region.

“We are thrilled to welcome James to our team,” said Jenn Keida, CEO/President, of Standard. “His extensive experience in sales combined with his commitment to delivering exceptional customer service aligns perfectly with our company values. We are confident that under his leadership, our Albany market operations will thrive.”

Rella joins Standard Heating, Cooling & Insulating at an exciting time as the company continues to expand its market presence and enhance its service offerings in the Capital District. His hire underscores Standard’s commitment to providing innovative HVAC solutions and outstanding customer service.

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For more than 95 years, Standard has provided insulation, heating, cooling, air purification, and home testing services to customers in the Mohawk Valley and Capital Region of Upstate New York. Committed to being the region’s go-to comfort provider, Standard focuses on cutting-edge technology and innovative solutions that ensure a complete and thorough understanding of the whole home. Standard is proud to be setting the standard in home performance—delivering quality solutions, honest service, and lasting comfort.

About Jennifer Keida

Jennifer Keida is the CEO and owner of Standard. With over 20 years at the company, she has led Standard to become one of the top insulation and HVAC companies in the Mohawk Valley and the Capital Region. Using her decades of industry expertise, Jennifer has held board positions at the Building Performance Institute (BPI), Griffiss Local Development Corporation (GLDC), Home Builders and Remodelers Association of the Mohawk Valley (HBRMV) and sat on the advisory council for NYSERDA’s Green Jobs – Green New York (GJGNY) program.